The Fenway

BOSTON, MA

Located in the heart of Boston, The Fenway is the city’s most dynamic urban neighborhood. The identity embraces the bustling nature of the area, referencing neon signage to reflect the around-the-clock nature of everything the neighborhood has to offer. We partnered with Best Dressed Signs to create a mural incorporating the phrase “There’s Never an Off Season” as a nod to The Fenway’s famous connection to baseball.

BRAND STRATEGY, VISUAL IDENTITY, WEBSITE, ART DIRECTION