Jimmy Buffett’s Margaritaville

VARIOUS LOCATIONS

We partnered with Jimmy Buffet’s Margaritaville to reposition the brand identity and resurface its universal appeal for the next generation of diners. The original purpose of serving up good food, good drinks, paired with live music in a fun, casual atmosphere drove the development of the new brand strategy and identity. The goal: to deliver paradise. 

BRAND STRATEGY, VISUAL IDENTITY, NAMING, PHOTOGRAPHY, MENU PROGRAM, AD CAMPAIGN