Hotel Saranac

SARANAC LAKE, NY

The goal was return this beloved hotel to its historic position as the social hub
of this micropolitan village, while positioning it as a stylish basecamp for exploring the remarkable Adirondacks. Hotel Saranac is now thriving as a community pillar, vibrant social hub,
and portal to the outdoor lifestyle of northern New York State.

BRAND STRATEGY, VISUAL IDENTITY, NAMING, PHOTOGRAPHY, AND COMMUNICATION TOOLS